Over the past several months, I’ve had the privilege of coming alongside Share The Struggle — an organization deeply committed to helping people walk through life’s hardest moments with hope and clarity. Their website was already built when I joined the project, but I had the opportunity to roll up my sleeves and help revamp their landing pages, redesign their funnels, and create a blog strategy that positions them to grow. It has been both fun and fulfilling to partner with a team that cares so much about people and is willing to adapt in order to serve them better.
The Real Challenge
When I stepped in, Share The Struggle already had a functioning site, but it needed refinement. Their landing pages weren’t optimized for guiding visitors toward the right resources, and their funnel could be more intentional about connecting people to courses, coaching, and content. They also wanted a content plan that wasn’t just about posting, but about ranking — a strategy rooted in data and SEO best practices.
What Most People Try (That Doesn’t Work)
Many organizations fall into these common traps:
- “Set it and forget it” websites: Launching a site and assuming it will perform forever without updates or strategy.
- Blogging without research: Posting content that feels good in the moment but doesn’t target the keywords their audience is actually searching for.
- Overcomplicating funnels: Creating too many steps or unclear paths that frustrate users instead of guiding them.
- Ignoring data: Sticking with changes even when analytics show they aren’t working.
These mistakes waste time and resources — and they keep organizations from making the impact they’re capable of.
What Actually Works
With Share The Struggle, we took a different approach. Instead of starting over, we built on what was already in place, refining and enhancing their digital presence with intention.
Principle #1: Smarter Landing Pages
We redesigned their pages to better funnel visitors toward meaningful next steps — whether signing up for coaching, exploring a course, or reading more content. The goal was clarity and simplicity, not clutter.
Principle #2: Monthly Keyword Research + SEO Blog Strategy
Every month, I spend a full day diving into fresh keyword research using a mix of AI tools and traditional tactics. From that research, we build a content calendar that ensures each blog is aligned with what people are searching for and relevant to Share The Struggle’s mission. This keeps the site competitive, consistent, and discoverable.
Principle #3: Embracing Data-Driven Pivots
One of the best parts of working with Share The Struggle is their willingness to pivot. If the data doesn’t support a design choice or content direction, we adjust. That kind of flexibility is what leads to long-term growth online.
Questions to Reflect On
- Is your website guiding visitors clearly to the next step, or are they getting lost?
- Are you blogging strategically, or just posting for the sake of posting?
- When was the last time you let data guide a major design or content decision?
FAQs
Do I need to rebuild my website from scratch to see results?
Not always. In many cases, like Share The Struggle, refining and revamping existing pages is enough to see a major difference.
How often should I do keyword research?
At least monthly. Search trends shift quickly, and fresh keyword research keeps your content strategy aligned with what your audience is actually searching for.
Final Thoughts
Working with Share The Struggle has been a refreshing reminder of why I love this work. It’s not just about HTML, CSS, or SEO — though those tools are powerful. It’s about coming alongside organizations that genuinely care for people, and helping them reach more lives through a clear, polished, and effective digital presence. With the right blend of creativity, strategy, and data, the sky truly is the limit.
If you’re looking for a partner to refine your website, strengthen your funnel, or create SEO-driven content, I’d love to connect and explore how we can help your vision grow.